The Fleury Group was born in 1926 as a small clinical analysis laboratory in downtown São Paulo. A hundred years later, it has become one of Brazil’s largest healthcare organizations, with around 570 patient service units across 14 states. To celebrate its centenary, we designed a book as an experience worthy of its legacy.
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With content made up mostly of running text, the challenge was to ensure reading comfort without giving up visual presence. We started from the institutional language and a playbook for the centenary campaign to organize anchors and markers of visual hierarchy.
On the hardcover, a spot varnish reveals the torus lines as the light shifts. Hot stamping and red painted edges complete the object, giving it presence on the shelf without losing its lightness.
The result was a book that treats a hundred years of history not as a sequence of dates, but as a continuous movement, with all the complexity of a century-long journey.
