Bridging Education and Digital Transformation: The E-learning platform and service by Somos group.

The Learning Book embodies the blend of digital innovation and human connection in education. By incorporating hand-drawn graphics as a nod to its logo, the brand visually reinforces that, even in a digital setting, successful learning thrives when rooted in the human element.

During the Covid-19 pandemic, digital transformation in education became the only viable solution to ensure the continuity of school activities. The Learning Book, developed by Somos Group, emerged as an integrated solution for partner schools, combining 100% digital educational content, the Plurall platform, and a Chromebook provided as a service. 

Working alongside the Design Director and the team from Try Consulting, our task was to create the visual identity of the brand, including a logo that adhered to a pre-established brand architecture. Additionally, the logo needed to harmonize with the identities of various educational systems that would use the service.

Credits

Strategy and Research
Hui Jin Park
Try Consultoria

Brand Design
Fernando Paravela
Frederico Floeter

Year
2021

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