In 2022, as Nubank experienced exponential growth, we collaborated with their Brand Design team and external stakeholders to organize and streamline their branding strategy and expression for a global audience. These efforts culminated in the creation of BrandTool, a web platform designed to ensure brand consistency across all touchpoints.
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The project involved enhancing and updating the existing user interface to accommodate new layouts and workflows, reorganizing navigation layers, and optimizing the structure for clarity and usability. Comprehensive brand guidelines and content were edited and designed within the platform, while a responsive user interface and navigation system were developed for seamless mobile access. New illustrations were created, and motion design direction was defined to align with Nubank’s dynamic brand identity.
