Since 1966, Ralston has been delighting generations with its sweets. In 2016, recognizing the need to refresh its packaging, the company embarked on a rebranding journey that extended across all sectors of the business.
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This renewal encompassed visual and verbal identity, applied consistently across both physical and digital realms.
Our challenge was to create an identity that balanced the artisanal and industrial aspects, honoring Ralston’s legacy while introducing a fresh chapter for the brand. Following the identity development, we supported Ralston in designing their packaging and building a multilingual website featuring a product catalog, an online recipe book, a blog, and a shopping area.
