Strengthening SEDES Psychoanalysis through strategic communication—connecting legacy, community, and knowledge in the digital age.

The Psychoanalysis Department at Instituto SEDES Sapientiae has long been a hub for knowledge, fostering both personal and professional growth in clinical practice and research. With a rich legacy built through forums, symposia, and publications, the department has played a crucial role in advancing psychoanalytic thought. However, much of this valuable content remained scattered across libraries, servers, and personal archives, limiting accessibility and engagement.

When the pandemic pushed activities online, the need for a more cohesive digital presence became evident. To bridge this gap, we helped structure the Department’s history and ongoing initiatives into a dedicated portal/blog, making information more accessible and preserving its legacy.

Additionally, we introduced newsletters to keep the community engaged and developed a consistent visual identity for events, publications, and courses. 

These efforts have strengthened connections, expanded digital reach, and increased participation in courses and lectures—all while ensuring that every publication and event is properly documented for future generations.

Website with over

1.600

Monthly Visits

50+

Events held

Credits

Graphic Design
Estevão Macuco
Frederico Floeter

Strategy and Implementation
Estevão Macuco

Year
2018–2023

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