The Venetucci brand was developed to reflect the values, concepts, and methodologies of designer Sofia Venetucci, whose creations embrace vibrancy and foster interaction between the object and the user. The challenge was to strike a balance between exclusivity and a playful, approachable feel.
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To achieve this, we designed an identity that captures a childlike sense of playfulness while maintaining structure and elegance. Inspired by an architect’s stencil ruler, we created simple geometric shapes that can be combined dynamically.
Initially conceived as soft and organic to enhance the brand’s essence, these shapes later evolved into outlined forms, allowing the brand to shift seamlessly between a refined, luxurious aesthetic and a playful, engaging presence.
