Yume Filmes is a São Paulo-based audiovisual production company, known for both advertising campaigns for national brands and award-winning cinema. As the studio grew its online presence and public relations efforts, it needed a brand strategy and visual identity that combined its analog roots with a bold, contemporary look. We were brought in to develop a brand platform, visual expression system, and website aligned with its artistic vision.
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The brand strategy was informed by the company’s creative DNA, rooted in analog filmmaking aesthetics. To reflect this, the visual identity leaned into textures and handcrafted effects reminiscent of film-era techniques. The system was built using Photoshop-based tools including customized brushes, masks, and blend modes. This allowed the internal team to maintain consistency across digital channels while preserving the raw, organic quality that defines the Yume Filmes brand.
The toolkit included a tailored color palette, typographic system, three signature brushes, and adaptable color filters. Brushes were applied to photography for layered textures, creating vignettes and standalone graphic elements that could be used independently or integrated into content.
The result was a distinctive brand identity that balanced analog craftsmanship with digital agility, enabling Yume Filmes to communicate its cinematic vision across online platforms with consistency.
