e-Core is a leading digital transformation company with a strong presence in Brazil and more than a decade in the United States. The company was planning its go-to-market strategy and building a new portfolio of offerings tailored to North American needs, going beyond a simple translation of its global catalog. We were invited to help bridge this gap and ensure e-Core’s value was not only understood but also compelling within the North American business landscape.
Our work began with a strategic communication analysis to uncover what drives decision-making in the region, including dominant trends, industry dynamics, and potential barriers. We mapped the competitive landscape, analyzed search behaviors through SEM research, and reviewed market narratives and copywriting patterns to identify the brand territories that resonate with North American audiences.
From these insights, we supported e-Core in reshaping its strategy for the North American market. The main outcome of our work was the generation of data and insights that guided the company in refining its go-to-market strategy and communication efforts, laying the groundwork for a more aligned market presence.
We also conducted a thorough review of e-Core’s service portfolio to identify misalignments, overlaps, and hidden strengths. This helped sharpen the offer and align it with the needs and expectations of the North American market.
