{"id":1922,"date":"2025-04-01T09:45:47","date_gmt":"2025-04-01T12:45:47","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=1922"},"modified":"2025-05-27T06:12:41","modified_gmt":"2025-05-27T09:12:41","slug":"nubank-brandtool","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/nubank-brandtool\/","title":{"rendered":"Nubank BrandTool"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1922\" class=\"elementor elementor-1922\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6afc5 elementor-widget elementor-widget-image\" data-id=\"4e6afc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1110\" height=\"663\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53.png\" class=\"attachment-full size-full wp-image-1930\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53.png 1110w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-300x179.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1024x612.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-768x459.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb7b94 elementor-widget elementor-widget-image\" data-id=\"0cb7b94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1110\" height=\"664\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1.png\" class=\"attachment-full size-full wp-image-1931\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1.png 1110w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-300x179.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-1024x613.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-768x459.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ed1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"c1ed1f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65eb721 e-con-full e-flex e-con e-child\" data-id=\"65eb721\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"e29e0a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"306\">Em 2022, devido ao crescimento exponencial do Nubank, trabalhamos em parceria com sua equipe de Brand Design \u2028(e stakeholders externos) para organizar os elementos de estrat\u00e9gia e express\u00e3o de marca para o p\u00fablico global.\n\nEssas informa\u00e7\u00f5es foram compiladas em uma plataforma web chamada BrandTool, projetada para manter a consist\u00eancia da marca em todas os pontos de contato.\n\nOs principais desafios deste projeto inclu\u00edram aprimorar e atualizar um sistema de interface do usu\u00e1rio j\u00e1 existente para uma ampla variedade de novos layouts e fluxos. Isso envolveu alterar e organizar as camadas de navega\u00e7\u00e3o, editar e projetar o conte\u00fado e as diretrizes de marca dentro da nova plataforma. \n\nDesenvolver a interface de usu\u00e1rio e o sistema de navega\u00e7\u00e3o para visualiza\u00e7\u00e3o em dispositivos m\u00f3veis e criar novas ilustra\u00e7\u00f5es e dire\u00e7\u00e3o de motion design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3727f elementor-widget elementor-widget-n-accordion\" data-id=\"2c3727f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Leia mais <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4630\" class=\"elementor-element elementor-element-ee3a942 e-con-full e-flex e-con e-child\" data-id=\"ee3a942\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe221 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-swild-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-swild-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2bc84eb8-2ffd-4586-96e4-37ba18716e8f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5bc6cfab-dab4-4181-8ebd-33d4c95938af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Al\u00e9m disso, acompanhamos a equipe de desenvolvedores para manter e garantir uma experi\u00eancia de usu\u00e1rio fluida para as funcionalidades externas e internas da plataforma.\n\nO resultado foi uma plataforma totalmente acess\u00edvel e completa, utilizada por stakeholders internos e externos, impactando mais de 1.000 funcion\u00e1rios.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8086eee e-flex e-con-boxed e-con e-parent\" data-id=\"8086eee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a2c31 elementor-widget elementor-widget-image\" data-id=\"b9a2c31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1421\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-scaled.png\" class=\"attachment-full size-full wp-image-2576\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-scaled.png 2560w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-2048x1137.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f90851 e-con-full e-flex e-con e-child\" data-id=\"6f90851\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cff9787 e-con-full e-flex e-con e-child\" data-id=\"cff9787\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e4400 elementor-widget elementor-widget-image\" data-id=\"a7e4400\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1024x568.png\" class=\"attachment-large size-large wp-image-2578\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-2048x1137.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46309c5 e-con-full e-flex e-con e-child\" data-id=\"46309c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d491286 elementor-widget elementor-widget-image\" data-id=\"d491286\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1024x568.png\" class=\"attachment-large size-large wp-image-2579\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-2048x1137.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb11f2 elementor-widget elementor-widget-image\" data-id=\"6fb11f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1421\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-scaled.png\" class=\"attachment-full size-full wp-image-2574\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-scaled.png 2560w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-2048x1137.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Colabora\u00e7\u00e3o com a equipe do Nubank para constru\u00e7\u00e3o de sua ferramenta interna de Branding.<\/p>","protected":false},"featured_media":1173,"template":"","meta":{"_acf_changed":false},"categories":[12,44],"tags":[],"industrias":[],"class_list":["post-1922","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-digital-design","category-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":42,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/1922\/revisions"}],"predecessor-version":[{"id":2999,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/1922\/revisions\/2999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media\/1173"}],"wp:attachment":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/tags?post=1922"},{"taxonomy":"industrias","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/industrias?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}