{"id":1922,"date":"2025-04-01T09:45:47","date_gmt":"2025-04-01T12:45:47","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=1922"},"modified":"2025-05-27T06:12:41","modified_gmt":"2025-05-27T09:12:41","slug":"nubank-brandtool","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/nubank-brandtool\/","title":{"rendered":"Nubank BrandTool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1922\" class=\"elementor elementor-1922\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6afc5 elementor-widget elementor-widget-image\" data-id=\"4e6afc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1110\" height=\"663\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53.png\" class=\"attachment-full size-full wp-image-1930\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53.png 1110w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-300x179.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1024x612.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-768x459.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb7b94 elementor-widget elementor-widget-image\" data-id=\"0cb7b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1110\" height=\"664\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1.png\" class=\"attachment-full size-full wp-image-1931\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1.png 1110w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-300x179.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-1024x613.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Rectangle-53-1-768x459.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ed1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"c1ed1f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65eb721 e-con-full e-flex e-con e-child\" data-id=\"65eb721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"e29e0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"306\">In 2022, as Nubank experienced exponential growth, we collaborated with their Brand Design team and external stakeholders to organize and streamline their branding strategy and expression for a global audience. These efforts culminated in the creation of BrandTool, a web platform designed to ensure brand consistency across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3727f elementor-widget elementor-widget-n-accordion\" data-id=\"2c3727f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Read More <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4630\" class=\"elementor-element elementor-element-ee3a942 e-con-full e-flex e-con e-child\" data-id=\"ee3a942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe221 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-swild-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-swild-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2bc84eb8-2ffd-4586-96e4-37ba18716e8f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5bc6cfab-dab4-4181-8ebd-33d4c95938af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>The project involved enhancing and updating the existing user interface to accommodate new layouts and workflows, reorganizing navigation layers, and optimizing the structure for clarity and usability. Comprehensive brand guidelines and content were edited and designed within the platform, while a responsive user interface and navigation system were developed for seamless mobile access. \u2028New illustrations were created, and motion design direction was defined to align with Nubank\u2019s dynamic brand identity.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8086eee e-flex e-con-boxed e-con e-parent\" data-id=\"8086eee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a2c31 elementor-widget elementor-widget-image\" data-id=\"b9a2c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1421\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-scaled.png\" class=\"attachment-full size-full wp-image-2576\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-scaled.png 2560w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/04-Photo-Principles@2x-1-2048x1137.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f90851 e-con-full e-flex e-con e-child\" data-id=\"6f90851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cff9787 e-con-full e-flex e-con e-child\" data-id=\"cff9787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e4400 elementor-widget elementor-widget-image\" data-id=\"a7e4400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1024x568.png\" class=\"attachment-large size-large wp-image-2578\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/06-Photo-Composition-gallery@2x-2048x1137.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46309c5 e-con-full e-flex e-con e-child\" data-id=\"46309c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d491286 elementor-widget elementor-widget-image\" data-id=\"d491286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1024x568.png\" class=\"attachment-large size-large wp-image-2579\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/07-Photo-Composition-gallery-detail@2x-2048x1137.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb11f2 elementor-widget elementor-widget-image\" data-id=\"6fb11f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1421\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-scaled.png\" class=\"attachment-full size-full wp-image-2574\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-scaled.png 2560w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-300x167.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-1024x568.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-768x426.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-1536x853.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/03-TOV@2x-2048x1137.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Colabora\u00e7\u00e3o com a equipe do Nubank para constru\u00e7\u00e3o de sua ferramenta interna de 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