{"id":2044,"date":"2025-04-01T13:53:12","date_gmt":"2025-04-01T16:53:12","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=2044"},"modified":"2025-05-27T05:57:09","modified_gmt":"2025-05-27T08:57:09","slug":"sthem-brasil-2","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/sthem-brasil-2\/","title":{"rendered":"STHEM Brasil"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2044\" class=\"elementor elementor-2044\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e51476 elementor-widget elementor-widget-image\" data-id=\"2e51476\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2220\" height=\"1402\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH.png\" class=\"attachment-full size-full wp-image-2568\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH.png 2220w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH-300x189.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH-1024x647.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH-768x485.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH-1536x970.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/OOH-2048x1293.png 2048w\" sizes=\"(max-width: 2220px) 100vw, 2220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6afc5 elementor-widget elementor-widget-image\" data-id=\"4e6afc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1111\" height=\"700\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/BC.png\" class=\"attachment-full size-full wp-image-2046\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/BC.png 1111w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/BC-300x189.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/BC-1024x645.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/BC-768x484.png 768w\" sizes=\"(max-width: 1111px) 100vw, 1111px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ed1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"c1ed1f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65eb721 e-con-full e-flex e-con e-child\" data-id=\"65eb721\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"e29e0a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"306\">O STHEM \u00e9 um cons\u00f3rcio dedicado \u00e0 implementa\u00e7\u00e3o de metodologias ativas de ensino, composto por 65 institui\u00e7\u00f5es de ensino superior de 13 estados brasileiros, al\u00e9m de Portugal e parceiros internacionais como a LASPAU da Harvard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3727f elementor-widget elementor-widget-n-accordion\" data-id=\"2c3727f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Leia mais <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4630\" class=\"elementor-element elementor-element-ee3a942 e-con-full e-flex e-con e-child\" data-id=\"ee3a942\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe221 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-swild-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-swild-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2bc84eb8-2ffd-4586-96e4-37ba18716e8f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5bc6cfab-dab4-4181-8ebd-33d4c95938af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"308\" data-end=\"996\" data-is-last-node=\"\" data-is-only-node=\"\">Desafio de comunica\u00e7\u00e3o\/dores\nO cons\u00f3rcio STHEM Brasil enfrenta o desafio de unir as institui\u00e7\u00f5es de ensino superior em torno da inova\u00e7\u00e3o acad\u00eamica, engajando seus professores e compartilhando conhecimento atrav\u00e9s de cursos, eventos e miss\u00f5es internacionais. Al\u00e9m disso, agregar valor de marca para as institui\u00e7\u00f5es participantes do cons\u00f3rcio.\n\nSolu\u00e7\u00e3o: \nDesenvolvemos uma marca modular e uma estrat\u00e9gia de comunica\u00e7\u00e3o com o prop\u00f3sito de inspirar os verdadeiros her\u00f3is da educa\u00e7\u00e3o: os professores. Atrav\u00e9s de um site institucional, m\u00eddias sociais, mailing e newsletters, divulgamos trabalhos acad\u00eamicos, eventos e not\u00edcias com o intu\u00edto de compartilhar conhecimento e envolver professores, gestores e interessados no universo STHEM Brasil\n\nDurante o projeto, trabalhamos na gest\u00e3o e comunica\u00e7\u00e3o de f\u00f3runs, simp\u00f3sios, miss\u00f5es \u2028e aulas online para conectar as institui\u00e7\u00f5es de ensino superior e gerar valor para todos os envolvidos.<\/p><p data-start=\"308\" data-end=\"996\" data-is-last-node=\"\" data-is-only-node=\"\">Resultados: \nA identidade se desdobrou em 16 f\u00f3runs, miss\u00f5es internacionais, publica\u00e7\u00f5es e eventos ajudando o cons\u00f3rcio a se tornar refer\u00eancia em inova\u00e7\u00e3o acad\u00eamica a n\u00edvel internacional.  \n\nEsse sucesso \u00e9 resultado de um branding eficaz, que criou uma marca forte e adapt\u00e1vel, que se integrou \u00e0s das universidades parceiras de maneira org\u00e2nica, facilitando a colabora\u00e7\u00e3o e o engajamento.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d0d417 e-flex e-con-boxed e-con e-parent\" data-id=\"8d0d417\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5796d elementor-widget elementor-widget-image\" data-id=\"da5796d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2220\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books.png\" class=\"attachment-full size-full wp-image-2570\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books.png 2220w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books-300x189.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books-1024x646.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books-768x484.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books-1536x969.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Books-2048x1292.png 2048w\" sizes=\"(max-width: 2220px) 100vw, 2220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7ff2a elementor-widget elementor-widget-image\" data-id=\"1f7ff2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"701\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Signage.png\" class=\"attachment-full size-full wp-image-2047\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Signage.png 1110w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Signage-300x189.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Signage-1024x647.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/04\/Signage-768x485.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3141042 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3141042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ea25d elementor-widget elementor-widget-heading\" data-id=\"40ea25d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.600<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e962d elementor-widget elementor-widget-heading\" data-id=\"b4e962d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">teachers subscribed to our newsletter <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4df82 elementor-widget elementor-widget-heading\" data-id=\"9a4df82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b73fc8c e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b73fc8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4661ccd elementor-widget elementor-widget-heading\" data-id=\"4661ccd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We have\nimpacted over<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178e09c elementor-widget elementor-widget-heading\" data-id=\"178e09c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.000 teachers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia de marca, identidade, site, produ\u00e7\u00e3o e gest\u00e3o de comunica\u00e7\u00e3o para o cons\u00f3rcio de inova\u00e7\u00e3o acad\u00eamica STHEM Brasil.<\/p>","protected":false},"featured_media":2911,"template":"","meta":{"_acf_changed":false},"categories":[26,5,40],"tags":[],"industrias":[],"class_list":["post-2044","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-brand-strategy","category-visual-identity","category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/2044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":39,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/2044\/revisions"}],"predecessor-version":[{"id":2987,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/2044\/revisions\/2987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media\/2911"}],"wp:attachment":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media?parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/categories?post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/tags?post=2044"},{"taxonomy":"industrias","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/industrias?post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}