{"id":3020,"date":"2025-07-07T17:03:38","date_gmt":"2025-07-07T20:03:38","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=3020"},"modified":"2025-08-28T15:02:47","modified_gmt":"2025-08-28T18:02:47","slug":"yume-filmes","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/yume-filmes\/","title":{"rendered":"Yume Filmes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3020\" class=\"elementor elementor-3020\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6afc5 elementor-widget elementor-widget-image\" data-id=\"4e6afc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2200\" height=\"1238\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao.png\" class=\"attachment-full size-full wp-image-3255\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-300x169.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-1024x576.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-768x432.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-1536x864.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-2048x1152.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f1f3f elementor-widget elementor-widget-image\" data-id=\"96f1f3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2200\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1.png\" class=\"attachment-full size-full wp-image-3162\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-2048x1303.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ed1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"c1ed1f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65eb721 e-con-full e-flex e-con e-child\" data-id=\"65eb721\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"e29e0a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"306\">A Yume Filmes \u00e9 uma produtora audiovisual sediada em S\u00e3o Paulo, conhecida tanto por campanhas publicit\u00e1rias para marcas nacionais quanto por produ\u00e7\u00f5es cinematogr\u00e1ficas premiadas. \u00c0 medida que o est\u00fadio ampliava sua presen\u00e7a online e seus esfor\u00e7os de rela\u00e7\u00f5es p\u00fablicas, surgiu a necessidade de uma estrat\u00e9gia de marca e de uma identidade visual que combinassem suas ra\u00edzes anal\u00f3gicas com uma est\u00e9tica ousada e contempor\u00e2nea.\nFomos convidados para desenvolver uma plataforma de marca, um sistema de express\u00e3o visual e um\u00a0<a href=\"https:\/\/yumefilmes.com\/\" target=\"_blank\" rel=\"noopener\">website\u00a0<\/a>alinhados \u00e0 sua vis\u00e3o art\u00edstica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3727f elementor-widget elementor-widget-n-accordion\" data-id=\"2c3727f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Leia mais <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4630\" class=\"elementor-element elementor-element-ee3a942 e-con-full e-flex e-con e-child\" data-id=\"ee3a942\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe221 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-swild-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-swild-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2bc84eb8-2ffd-4586-96e4-37ba18716e8f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5bc6cfab-dab4-4181-8ebd-33d4c95938af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"308\" data-end=\"996\" data-is-last-node=\"\" data-is-only-node=\"\">A estrat\u00e9gia de marca foi guiada pelo DNA criativo da empresa, enraizado na est\u00e9tica do cinema anal\u00f3gico. Para refletir isso, a identidade visual explorou texturas e efeitos artesanais que remetem \u00e0s t\u00e9cnicas da era do filme. O sistema foi desenvolvido com ferramentas baseadas no Photoshop, incluindo pinc\u00e9is personalizados, m\u00e1scaras e modos de mesclagem. Essa abordagem permitiu que a equipe interna mantivesse consist\u00eancia em todos os canais digitais, sem perder a est\u00e9tica que define a marca Yume Filmes.<br \/><br \/>O toolkit incluiu uma paleta de cores personalizada, um sistema tipogr\u00e1fico, tr\u00eas pinc\u00e9is exclusivos e filtros de cor adapt\u00e1veis. Os pinc\u00e9is foram aplicados \u00e0s fotografias para criar texturas em camadas, formando vinhetas e elementos gr\u00e1ficos independentes que podiam ser usados de forma isolada ou integrados ao conte\u00fado.<br \/><br \/>O resultado foi uma identidade de marca distintiva, que equilibra o artesanato anal\u00f3gico com a agilidade digital, permitindo que a Yume Filmes comunique sua vis\u00e3o cinematogr\u00e1fica com consist\u00eancia em todas as plataformas online.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8086eee e-flex e-con-boxed e-con e-parent\" data-id=\"8086eee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div 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