{"id":3020,"date":"2025-07-07T17:03:38","date_gmt":"2025-07-07T20:03:38","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=3020"},"modified":"2025-08-28T15:02:47","modified_gmt":"2025-08-28T18:02:47","slug":"yume-filmes","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/yume-filmes\/","title":{"rendered":"Yume Filmes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3020\" class=\"elementor elementor-3020\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6afc5 elementor-widget elementor-widget-image\" data-id=\"4e6afc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2200\" height=\"1238\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao.png\" class=\"attachment-full size-full wp-image-3255\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-300x169.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-1024x576.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-768x432.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-1536x864.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/logao-2048x1152.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f1f3f elementor-widget elementor-widget-image\" data-id=\"96f1f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2200\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1.png\" class=\"attachment-full size-full wp-image-3162\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-42-1-2048x1303.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ed1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"c1ed1f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65eb721 e-con-full e-flex e-con e-child\" data-id=\"65eb721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"e29e0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"306\">Yume Filmes is a S\u00e3o Paulo-based audiovisual production company, known for both advertising campaigns for national brands and award-winning cinema. As the studio grew its online presence and public relations efforts, it needed a brand strategy and visual identity that combined its analog roots with a bold, contemporary look. We were brought in to develop a brand platform, visual expression system, and\u00a0<a href=\"https:\/\/yumefilmes.com\/\" target=\"_blank\" rel=\"noopener\">website\u00a0<\/a>aligned with its artistic vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3727f elementor-widget elementor-widget-n-accordion\" data-id=\"2c3727f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Read More <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4630\" class=\"elementor-element elementor-element-ee3a942 e-con-full e-flex e-con e-child\" data-id=\"ee3a942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe221 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-swild-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-swild-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2bc84eb8-2ffd-4586-96e4-37ba18716e8f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5bc6cfab-dab4-4181-8ebd-33d4c95938af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"308\" data-end=\"996\" data-is-last-node=\"\" data-is-only-node=\"\">The brand strategy was informed by the company\u2019s creative DNA, rooted in analog filmmaking aesthetics. To reflect this, the visual identity leaned into textures and handcrafted effects reminiscent of film-era techniques. The system was built using Photoshop-based tools including customized brushes, masks, and blend modes. This allowed the internal team to maintain consistency across digital channels while preserving the raw, organic quality that defines the Yume Filmes brand.<br \/><br \/>The toolkit included a tailored color palette, typographic system, three signature brushes, and adaptable color filters. Brushes were applied to photography for layered textures, creating vignettes and standalone graphic elements that could be used independently or integrated into content.<br \/><br \/>The result was a distinctive brand identity that balanced analog craftsmanship with digital agility, enabling Yume Filmes to communicate its cinematic vision across online platforms with consistency.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8086eee e-flex e-con-boxed e-con e-parent\" data-id=\"8086eee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617a7c4 elementor-widget elementor-widget-image\" data-id=\"617a7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2200\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2.png\" class=\"attachment-full size-full wp-image-3160\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-64-2-2048x1303.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca7088 elementor-widget elementor-widget-image\" data-id=\"5ca7088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2.png\" class=\"attachment-full size-full wp-image-3161\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-53-2-2048x1303.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4deeb elementor-widget elementor-widget-image\" data-id=\"6a4deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1400\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-55.png\" class=\"attachment-full size-full wp-image-3032\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-55.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-55-300x191.png 300w, 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data-id=\"43727f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-1024x652.png\" class=\"attachment-large size-large wp-image-3043\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-66-2048x1303.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ae74f e-con-full e-flex e-con e-child\" data-id=\"94ae74f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1466f65 elementor-widget elementor-widget-image\" data-id=\"1466f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-68-1024x652.png\" class=\"attachment-large size-large wp-image-3045\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-68-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-68-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-68-768x489.png 768w, 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1520\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44.png\" class=\"attachment-full size-full wp-image-3028\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44.png 2200w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44-300x207.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44-1024x707.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44-768x531.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44-1536x1061.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-44-2048x1415.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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