{"id":3330,"date":"2025-09-22T17:18:22","date_gmt":"2025-09-22T20:18:22","guid":{"rendered":"https:\/\/notebrand.com.br\/?post_type=portfolio&#038;p=3330"},"modified":"2025-09-22T17:25:53","modified_gmt":"2025-09-22T20:25:53","slug":"e-core","status":"publish","type":"portfolio","link":"https:\/\/notebrand.com.br\/pt\/portfolio\/e-core\/","title":{"rendered":"e-Core"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3330\" class=\"elementor elementor-3330\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080914 e-flex e-con-boxed e-con e-parent\" data-id=\"9080914\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617a7c4 elementor-widget elementor-widget-image\" data-id=\"617a7c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2201\" height=\"1401\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01.png\" class=\"attachment-full size-full wp-image-3323\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01.png 2201w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01-1536x978.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/e-Core_Documentacao_01-2048x1304.png 2048w\" sizes=\"(max-width: 2201px) 100vw, 2201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6206779 e-flex e-con-boxed e-con e-parent\" data-id=\"6206779\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-223ab7d e-con-full e-flex e-con e-child\" data-id=\"223ab7d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d463d92 elementor-widget elementor-widget-text-editor\" data-id=\"d463d92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A e-Core \u00e9 uma empresa l\u00edder em transforma\u00e7\u00e3o digital, com forte presen\u00e7a no Brasil e mais de uma d\u00e9cada de atua\u00e7\u00e3o nos Estados Unidos. A empresa\u00a0<span class=\"s1\">estava planejando sua estrat\u00e9gia Go-to-market e construindo um novo portf\u00f3lio de ofertas adaptado \u00e0s necessidades norte-americanas, indo al\u00e9m de uma simples tradu\u00e7\u00e3o\u00a0<\/span>de seu cat\u00e1logo global. Fomos convidados para ajudar a preencher essa lacuna e garantir que o valor da e-Core fosse n\u00e3o apenas compreendido, mas tamb\u00e9m atraente dentro do cen\u00e1rio de neg\u00f3cios da Am\u00e9rica do Norte.<\/p><p class=\"p1\">Nosso trabalho come\u00e7ou com uma an\u00e1lise estrat\u00e9gica de comunica\u00e7\u00e3o para identificar o que orienta a tomada de decis\u00e3o na regi\u00e3o, incluindo tend\u00eancias dominantes, din\u00e2micas de mercado e poss\u00edveis barreiras. Mapeamos o panorama competitivo, analisamos comportamentos de busca por meio de pesquisas SEM,\u00a0<span class=\"s1\">e revisamos<\/span> narrativas de mercado e padr\u00f5es de copywriting para identificar os territ\u00f3rios de marca que mais ressoam com o p\u00fablico norte-americano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8b9f6 e-flex e-con-boxed e-con e-parent\" data-id=\"8d8b9f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36b1da3 e-con-full e-flex e-con e-child\" data-id=\"36b1da3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94be2e7 elementor-widget elementor-widget-image\" data-id=\"94be2e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1629\" src=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-scaled.png\" class=\"attachment-full size-full wp-image-3143\" alt=\"\" srcset=\"https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-scaled.png 2560w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-300x191.png 300w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-1024x652.png 1024w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-768x489.png 768w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-1536x977.png 1536w, https:\/\/notebrand.com.br\/wp-content\/uploads\/2025\/07\/Frame-91-1-2048x1303.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8086eee e-con-full e-flex e-con e-parent\" data-id=\"8086eee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111b15c elementor-widget elementor-widget-text-editor\" data-id=\"111b15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A partir desses insights, apoiamos a e-Core na reformula\u00e7\u00e3o de sua estrat\u00e9gia para o mercado norte-americano. O principal resultado do nosso trabalho foi a gera\u00e7\u00e3o de dados e percep\u00e7\u00f5es que orientaram a empresa\u00a0<span class=\"s1\">na defini\u00e7\u00e3o<\/span>\u00a0de sua estrat\u00e9gia Go-to-market e de suas a\u00e7\u00f5es de comunica\u00e7\u00e3o, estabelecendo as bases para uma presen\u00e7a de marca mais alinhada ao mercado.<\/p><p class=\"p1\">Tamb\u00e9m realizamos uma revis\u00e3o completa do portf\u00f3lio de servi\u00e7os da e-Core para identificar desalinhamentos, sobreposi\u00e7\u00f5es e for\u00e7as ocultas. Esse processo ajudou a aprimorar a oferta e alinh\u00e1-la \u00e0s necessidades e expectativas do\u00a0<span class=\"s1\">mercado norte-americano.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Supporting e-Core&#8217;s go-to-market strategy in North America.<\/p>","protected":false},"featured_media":3327,"template":"","meta":{"_acf_changed":false},"categories":[26,35,28],"tags":[],"industrias":[],"class_list":["post-3330","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-brand-strategy","category-communication-strategy","category-positioning"],"acf":[],"_links":{"self":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/3330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/3330\/revisions"}],"predecessor-version":[{"id":3336,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/portfolio\/3330\/revisions\/3336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media\/3327"}],"wp:attachment":[{"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/media?parent=3330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/categories?post=3330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/tags?post=3330"},{"taxonomy":"industrias","embeddable":true,"href":"https:\/\/notebrand.com.br\/pt\/wp-json\/wp\/v2\/industrias?post=3330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}